Project Samriddhi

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Project Samriddhi (An Initiative under Anokha Dhaaga)

Project Samriddhi, under the larger umbrella of Anokha Dhaaga, is a dedicated initiative supported by Tata Power Central Odisha Distribution Limited (TPCODL) and implemented by Mahashakti Foundation to revive and sustain the traditional Dhokra metal craft of Dhenkanal. The project focuses on empowering tribal artisans from the Particularly Vulnerable Tribal Group (PVTG) and AA community through a blend of livelihood development, cultural preservation, and community upliftment.

Project Objective:

The core aim of Project Samriddhi is to create a sustainable ecosystem for the tribal artisans of Nuagaon and Nabajeevanpur villages by:
Enhancing Craftsmanship: Strengthening the artisans’ skillsets through expert-led training to ensure product quality aligns with modern market expectations.
Enabling Market Access: platforms and linkages that allow artisans to sell their crafts beyond local markets.

Promoting Government Convergence: Supporting artisans in accessing government schemes and entitlements to strengthen their socio-economic base.

This holistic approach ensures that the traditional Dhokra art form is not only preserved but also positioned as a viable and dignified source of livelihood.

Strategic Interventions:

1. Skill Development & Design Innovation
➔ Intensive training workshops conducted by master craftsmen.
➔ Focus on design thinking, finishing techniques, and contemporary product aesthetics.

2. Government Linkages & Entitlements
➔ Active collaboration with Panchayati Raj Institutions (PRIs) and government departments.
➔ Facilitated land allotments, identity document support, and access to welfare schemes.

3. Stakeholder Collaboration
➔ Project initiation workshop organized with key stakeholders: TPCODL, ORMAS, OLM, Handicrafts Department, and Mahashakti Foundation.
➔ Helped bridge artisans with government institutions and marketing bodies.

4. Infrastructure Development
➔ Construction of a Common Workshed and Training-cum-Sale Centre, built under Tata Power’s “Architecture of Care” framework.
➔ Creation of a Raw Material Bank stocked with quality inputs such as brass to ensure uninterrupted production cycles.

5. Community Health & Development
➔ Regular health check-ups and eye screening camps.
➔ Cleanliness drives and village beautification campaigns are conducted with volunteer support from TPCODL employees.
➔ Progress made toward establishing a Heritage Village to preserve and promote Dhokra craftsmanship.

Outcome Impact
Skill Upliftment 90% of trained artisans improved their craftsmanship; 40% adopted modern tools to enhance productivity and precision.
Economic Empowerment 90% of trained artisans now earn a steady income with fair compensation for their products.
Access to Raw Materials 90 kg of brass supplied through a centralized raw material bank, ensuring timely production and cost-efficiency.
Cultural Preservation Traditional Dhokra art revived and promoted through design innovation and market integration.
Government Scheme Access Artisans availed entitlements, welfare schemes, and documentation support.
Market & Recognition Products showcased through the Kalapunaruthan platform; linked with TRIFED and GI Tag certification for enhanced market credibility.
Health & Hygiene Community wellness enhanced through medical camps and cleanliness initiatives.
Sustainability Alignment Aligned with SDG 1 (No Poverty) through income generation, skill enhancement, and social inclusion.

Conclusion

Project Samriddhi is more than a craft revival initiative – it is a movement to empower communities through tradition. With the steadfast support of TPCODL and the committed implementation by Mahashakti Foundation, this project has successfully laid the foundation for a sustainable, inclusive, and culturally vibrant artisan ecosystem in Dhenkanal.

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