Project Sanskruti

Project Sanskruti is an ongoing initiative supported by YES Foundation focused on the entrepreneurship development of rural handicraft artisans in Odisha. The project is dedicated to strengthening the creative and economic capacities of 500 artisans, with a special emphasis on women’s empowerment, skill upgradation, and the development of sustainable, community – based enterprises in the Balipatna and Balianta Blocks of Khurda District, Odisha. This initiative is centered around three traditional crafts – Pattachitra, Palm Leaf Painting's Pipili Appliqué.
The project targets a mix of skilled, semi-skilled, and non-skilled women artisans, enabling a holistic approach to inclusion and growth.

Key Interventions:

● Skill Development & Design Training (15-day and 20-day modules)

● Innovative Product Making aligned to market trends

● Value-Added Craft Training

● Entrepreneurship & SHG Strengthening

● Support in Packaging, Branding, Catalogue Development & Marketing

● Digital & Financial Literacy Workshops

Outcomes Achieved So Far:

● Enhanced technical and design skills among artisans

● Creation of innovative, market-oriented product lines

● Improved packaging and branding of handicraft products

● Strengthened SHGs and collective enterprise models

● Increased artisan confidence in digital tools and financial services

● A foundation laid for future market linkages and income generation